Have you ever heard of online article marketing? The concept is very simple. All you do is write an informational article about a topic that you are very familiar with, in an industry where you have a lot of experience. At the bottom of this article you leave a link to your website. Those that do online article marketing often have something to sell on that website, and they reach their targeted traffic, that is to say those who are interested in those types of products, and invite them over to have a look see. Okay so let's talk about this for second shall we?
Although I've written thousands of articles online, I am retired, and I am not selling a product, but I've watched others who are, some of them are informational products, some are physical products - and there are even some who sell their services such as consulting, coaching, or professional business services in the same manner. That makes sense right? Does it work you ask? Actually, it is working for a good number of people, provided that they write only quality content, and don't produce garbage articles - or articles with very thin content stacked with keywords.
Best of all, those that do it right succeed, and those who don't fail. But isn't that how business works anyway? If you produce good products, people come back for more and they tell their friends and refer you more and more customers and clients. If you don't make good on the promise, people complain write nasty reviews, and your sales die. Which in this case would serve you right if you are writing poor quality content, and you are tricking your reader into viewing an article which had been poorly written, and contains information which is such common sense it is hardly to be considered informational.
By answering a question for reader, or explaining the ins and outs of an industry or type of product, you are establishing credibility, educating them, and they are thankful for that. Thus, they're more likely to click on your link, come to your website, and from there it is up to you to convert those clicks the sales. That is a totally fair deal, as long as you don't abuse the privilege. And like I said above, those that have abused this venue have paid the price, and have been weeded out by the users, readers, and what would have been their future customers.
Indeed, you might think this is an endorsement of online article marketing, but it's not. It's just an opportunity for those who are willing to do it right, another way to reach your potential customer. Indeed I hope you will please consider all this and think on it.
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