Here is a tip to help you deal with the diversity of customers when you advertise a product: There is a fine line between how you advertise a product and how you present yourself. Advertising should have a dual approach, because in truth there are two advertisements happening at once.
An advertising balance between you and your product is like two wings of one bird.
One wing is the product:The product can speak for itself and fly off the shelf.
The second wing is you:You can make an unknown product take flight in the mind of a potential customer.
Often, when you are not looking, an advertising tactic may appear too extreme you and not enough the product or to extreme product and not enough you.
Every good advertiser should have a dual approach to produce good results, without the dual effect the potential customer will not experience the balance that is needed to affect a successful advertisement and eventual sale of the product. The human factor can awaken the curiosity and the product will make the sale, or the product arouses curiosity and the human factor clinches the deal. But humans being what we are, we have a left side and a right side; so for one it may be the curiosity for the product, for the other you are what attracts and awakens to what you want to sell. These are two distinct factors for one product being advertised; this is a dual effect that you must be prepared for.
Two approaches, one product being advertised, so the one approach allows for more personality and less product the other approach demands more product with less personality.
The tip is to remain alert and flow with the duplicity and advertise within both sides of the spectrum, because fluctuation between you and your product can happen in the middle of the potential customers' decision process.
It is not only the direct customer contact where this dual state of mind is an instrument; it is also the different internet advertising methods that you yourself approach. You may be able to enter, for example, E-Bay with just a straight up product sales pitch, but if you are trying to draw traffic to your website through a forum then the product is pretty much a taboo subject, in a forum you must be who you are.
Self awareness along with honesty will work in either case, weather the moment dictates that you advertise a product or advertise yourself; use both wings and let your product fly into the hands of your customers.
Successful Product Launching
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